Description
扣扣攀品牌小故事 The Clip ‘n Climb Story
扣扣攀源于新西兰，创始人John Targett 和Tim Wethey 成立了一家名为Sheer Adventure的公司。利用全新自动保护技术，他们提出了室内攀岩的新方法，以实现自由独立攀岩。趣味攀岩由此诞生！ 2010年，攀岩墙行业先驱及世界领导品牌ENTRE-PRISES(EP)正式签署扣扣攀生产制造许可证。2015年，EP获得了公司的战略股份，并收购了扣扣攀公司。ABEO 集团可谓体育和休闲设备领域的全球先锋品牌，EP为ABEO旗下的子公司，因此，加入扣扣攀家庭便意味着你会获得全面的支持。
Clip ‘n Climb has its roots in New Zealand, where John Targett and Tim Wethey set up a company called Sheer Adventure. Using a new auto belay technology, they came up with a new approach to indoor climbing, where climbers could climb alone. And just like that – the fun climbing industry was born! In 2010, ENTRE-PRISES (EP), a pioneer and world leader in the climbing wall industry, signed a Manufacturing License for Clip ‘n Climb. A few years later in 2015, EP took a strategic stake in the company and acquired Clip ‘n Climb. EP is itself a part of ABEO group, a global leader in the sport and leisure equipment sector. So, joining the Clip ‘n Climb family means that you’ll have a great support network.
自2005年我们的第一个岩馆中心开业至今，全球各地已运营有300多个岩馆中心，我们的品牌为大众带来全新趣味攀岩体验，深受大众喜爱。
From the opening of our first centre in 2005 to having more than 300 centres operating all over the globe today, our brand has created a fun and thrilling climbing experience loved by millions.
趣味运动领域的扣扣攀产业作为攀岩品牌，扣扣攀有着良好的市场，是运动休闲领域的领导者。运动休闲即运动与娱乐相结合，理念在于将体育运动转为休闲娱乐活动，最大限度地提高个人的享受和体验。这也正是C扣扣攀的意义所在。现在，人们更多的是渴望体验感，而不是事物。在这个越来越依赖技术的世界里，越来越多的家庭正在寻找创造性的方法来打发时间，以获得高质量，无罪恶感的体验感。充满设计感的运动休闲设备，扣扣攀可提供完美的环境以满足群体的需求。
As a brand, Clip ‘n Climb is a leader in the promising Sportainment market. ’Sportainment’ is a fusion of Sport and Entertainment, with the philosophy that physical activity can be turned into play to maximize both the enjoyment and the experience for the individual. That is what Clip ‘n Climb is all about. These days, people crave experiences, not things. And in a world that is becoming more and more dependent on technology, families are looking for creative ways to spend some quality and guilt-free time together. Clip ‘n Climb provides the perfect environment for this by designing sportainment facilities that cater to all audiences. This market has a strong potential for profitability, as it relies heavily on customer experience – this is a key point on which Clip ‘n Climb insists.
